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ELLA RABIEI 

PRODUCT DESIGN
PORTFOLIO

About Me

Ella-Rabiei-BW.jpg

I am a Product Design Lead with a Master’s of Design in Industrial Design and over 15 years of experience in building variety of products. To me design world is a vast ocean, the more I dive in, the more I discover. My design philosophy is grounded in a thorough understanding of user’s needs and a passion for creating solutions that enhance users' experiences without compromising business' goals.

 

I believe designing a successful product is not about a polished look, but is the holistic approach the product team would take when starting to build it. It requires a true dedication to learn about users and the business, to analyze and discover the existing or possible pain points, to understand the process and required methodologies and to find a common language between cross functional teams in order to build a successful product.

My Recent Projects

Design System Cover Image

Standard Organization

Design System

A perfect tool to enhance the quality of the work and to speed up the design process

Role: Research and Design Lead

Standard Organization’s Store

Training Product

Role: Project Lead, Research and Design Lead

Training Product Mock Up
Search Journey Mock up

Standard Organization’s Store

Search Experience

Role: Project Lead and Design Lead

Testimonials

Dr. Renee Polziehn

Director of Professional Development, Faculty of Graduate & Postdoctoral Studies (GPS), UofA

"Elaheh began working in our faculty through the Graduate Student Internship Program and was a joy to have on our team. Not only was she quick to deliver on her projects, she easily accepted suggestions, she asked questions, and took the feedback provided. Elaheh was adaptable - she could suggest new design concepts or work within existing constraints. I thoroughly have enjoyed the insights, personality, and strengths she brought to our team, and later to our faculty. Elaheh brings a great depth of professionalism to her work, she cares deeply about the outcome, she is truly passionate about design, and is very talented product designer. Elaheh will be a great asset to any team or organization."
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