About me

I am a Product Design Lead with a Master’s of Design in Industrial Design and over 15 years of experience in building variety of products. To me design world is a vast ocean, the more I dive in, the more I discover. My design philosophy is grounded in a thorough understanding of user’s needs and a passion for creating solutions that enhance users' experiences without compromising business' goals.

 

I believe designing a successful product is not about a polished look, but is the holistic approach the product team would take when starting to build it. It requires a true dedication to learn about users and the business, to analyze and discover the existing or possible pain points, to understand the process and required methodologies and to find a common language between cross functional teams in order to build a successful product.

 

Over the course of my design practices, I've had the opportunity to expand my design knowledge by working with a diverse range of organizations and Industries, including higher education institutions, Startups, e-commerce, and standard organizations.